This year, it will be accompanying the Poznań Book Fair (March 6-7, 2020) for the first time Book Marketing – a series of trainings and lectures for publishers, booksellers, librarians, employees of promotion departments, but also for authors who want to take care of a personal brand and visibility of their works, bloggers and all those who focus their interest on the book! This is a great opportunity to raise your competences in the field of book promotion and sale, publishing marketing or advertising literary events.
The Book Marketing conference is a two-day event during which leading PR and marketing specialists, writers and scientists will focus on the needs and opportunities of the book market and share their knowledge about book promotion and the condition of readers in the era of social media and big data. He will talk about his experiences during the panel, among others Katarzyna Bonda – the most popular author of crime novels in Poland. Among the speakers is also Paweł Tkaczyk – an expert in brand building, who cooperated with HBO, Sony and Orange. The Book Marketing conference is an event dedicated to publishers, booksellers, librarians, employees of promotion departments, but also authors, self-publishers and influencers. It is a space for the exchange of knowledge, views and experiences between representatives of the world of books.
Publishing marketing and promotion of the book market from A to Z
The Book Marketing conference speakers include both writers and experts in the field of marketing, sales and image building.
How to build a community around a publishing house and cultural institution? How to seduce the reader? How to reach the media, bloggers and influencers? What to do to increase sales? These are just some of the questions that will be answered by, among others Paweł Tkaczyk, Artur Kurasiński, Wojciech Kardyś, Tomasz Palak, Maciej Raczak and many others. Among the guests there will also be Katarzyna Bonda, the most popular Polish author of crime novels, who will tell how she sees cooperation with publishers and what she pays attention to when choosing a publisher; he will also advise you on what to do to achieve publishing success.
During the conference, you will learn how to use the power of the Internet and social media in your daily work. Experts will help increase brand or title recognition. They will also discover the secrets, trends, strategies and the latest methods of promotion.
Marketing SOS and VIP Room
In addition to the training part, the organizers have prepared accompanying events. Pogotowie Marketingowe, planned on time, is a quick consultation zone available to every conference participant who would like to take advantage of express individual advice on internet marketing. In addition, the organizers are preparing a special VIP zone for writers, publishers, media representatives, bloggers – this is where you can talk behind the scenes in an atmospheric environment, make new friends or discuss inspiring ideas!
Meeting point and tickets
The conference will be held during the Poznań Book Fair 2020: it will start on March 6 (Friday) and will last until March 7 (Saturday). We invite you to the lectures in the GH room, and to the workshops in the CD room on the first floor of pavilion 7 at the Poznań International Fair. Tickets are available at: https://tobilet.pl/konferencja-book-marketing-2020.html.
The PREMIUM ticket entitles you to enter the VIP Room, as well as take advantage of the free car park and lunch at the Garden City restaurant at the Poznań International Fair.
Attention! Book Marketing workshops are subject to reservation at bookmarketing@wordpress2382069.home.pl – when you receive a ticket, send us a message with information on which workshops you will take part in. The places for the workshops are limited – the order of registration decides!
If you are an exhibitor at the Poznań Book Fair 2020, check out the special offer here !
Program
Friday – March 6, 2020
Lectures
11: 00-12: 00 Write and sell legally. Speaker: Tomasz Palak
12: 00-13: 00 Building a community around a publishing house, cultural institution, person. Speaker: Paweł Tkaczyk
14: 00-15: 00 Homo sum, humani nihil a me alienum puto. About the three dimensions of human marketing. Speaker: Tomasz Manikowski
15: 00-16: 00 Storytelling in business – tell and become a story, fascinate with words. Speaker: Adam Pioch
16: 00-17: 00 How to increase website traffic and brand recognition with content marketing. Speaker: Maciej Raczak
Friday – March 6, 2020
Workshops – obligatory seat reservation / order of applications decides
13: 00-14: 15 Ecommerce for Publisher and Bookseller. Treatments increasing sales – from UX through sales support with pro-consumer activities. Speaker: Maciej Raczak
17: 00-18: 00 Building and supporting the brand using internet monitoring. Speaker: Mikołaj Winkiel from Brand 24
Saturday – March 7, 2020
Lectures
11: 00-12: 00 How to create and promote books in the era of social media. Speaker: Artur Kurasiński
12: 00-13: 00 Building a brand based on literature. Speaker: Przemysław Staroń
14: 00-15: 30 From idea to profit – publishing process, promotion and sale of a book from the author’s point of view. Speaker: Katarzyna Bonda
Saturday – March 7, 2020
Workshops – obligatory seat reservation / the order of applications is decisive
11-12: 30 We knit and plot, or invent a crime fiction – creative writing workshops with Piotr Bojarski | Typewriter
13: 00-14: 00 How to cooperate with influencers? Trends, strategies, methods. Speaker: Wojciech Kardyś
15: 30-16: 30 Al as a tool of the modern publishing process. Speaker: Dr. Krzysztof Sopyła
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Organizers:
MTP Group
ul. Głogowska 14
60-734 Poznań
ksiazka@grupamtp.pl
Literacka Sp. z o. o
ul. Trylińskiego 14
10-683 Olsztyn
bookmarketing@wordpress2382069.home.pl
883 00 88 22
Partner:
