On May 6-12, the 3rd edition of the Book Targ Virtual Book Fair was held – the largest, free online event for book fans. The program also included an industry part, addressed to all people interested in the reading industry. Book Targ Branżowy was held under the slogan ” Success despite adversities, or effective solutions for difficult times”.
As part of the event, there were lectures, presentations, discussions and workshops, including a part dedicated to libraries called Konferencja Biblioteka 5.0 , which was a novelty in the 3rd edition of the Book of the Trade Fair. Polish and foreign publishers, booksellers and librarians shared their experiences. Technology and marketing experts presented proven solutions.
Over the course of three days, the participants of Book Targ Branżowy took part in 17 online events . Webinars, lectures and discussions were conducted by a total of 44 speakers from Poland, Germany and Norway. A total of 5,260 spectators attended all the meetings.
A lecture on “New ways of reaching readers” as part of the Library 5.0 conference, discussion “Act on the protection of the book market, a panacea for the problems of the publishing industry?” organized by the Polish Chamber of Books and a meeting of the Book Institute entitled “The cult of reading” – naive dreams or development strategy? “.
During the Book Targ Branżowy event, guests from abroad also had their speeches. Ralf Winkler talked about the use of artificial intelligence in the publishing industry in Germany, and Espen Røsbak shared his Norwegian experiences in the field of online library activities during the pandemic.
The BookScout.ai application, created by the Literacka Technologie company, had its premiere at the Book Targ Branżowy. BookScout.ai was created with the challenges of the publishing industry in mind. It uses artificial intelligence algorithms in the analysis of the content of books and big data in order to adjust the publishing proposal to the publisher’s profile and to estimate the market potential of the publication.
The organizers of Book Targ Branżowy were: Legimi, Allegro, Lubimy Read, the Polish Chamber of Books, Literary Technologies and the Raczyński Library.
The Library 5.0 conference was held as part of the project “Artificial intelligence in the service of books” co-financed under the “Culture” program from the EEA Financial Mechanism 2014-2021. The project leader is the Raczyński Library , the partners are Literacka Technologie, the City of Poznań, NORLA (Norwegian Literature Abroad), and the Book Institute.
WATCH VIDEO FROM THE INDIVIDUAL EVENTS
New ways of reaching the reader
Panelists: Natalia Gromow – director of the Municipal Public Library in Gdynia; Anna Gruszecka – director of the Raczyński Library in Poznań; Andrzej Ociepa – director of the Municipal Public Library in Wrocław.
Smart publishing – How data and artificial intelligence can help shape the publishing industry of tomorrow
Moderator: Ralf Winkler – Managing Director of QualiFiction, creator of software for text analysis and evaluation of book successes on the German market.
The Act on the protection of the book market is a panacea for the problems of the publishing industry?
Organizer: Polish Chamber of Books
Panelists: Sonia Draga – president of the Polish Chamber of Books and Sonia Draga publishing house; Maciej Makowski – President of Prószyński Media Sp. z o. o. Włodek Albin – member of the Council of the Polish Chamber of Books, president of the Wolters Kluwer Polska publishing house; Marek Dobrowolski – Commercial Director of the Nasza Księgarnia publishing house.
Moderator: Ewa Tenderenda-Ożóg / Biblioteka Analiz, Rynek-ksiazki.pl
The role of libraries in shaping bibliodiversity – the importance of promoting good literature from niche publishing houses
Organizer: Polish Chamber of Books
Panelists:
Anna Gruszecka – director of the Raczyński Library in Poznań; Dr. Ewelina Rąbkowska – head of the Children’s Book Museum, special department and the scientific reading room of the Public Library of the Capital City of Warsaw Warsaw of the Main Library of the Mazowieckie Voivodeship; Janina Rogalska-Koźbiel (JanKa publishing house); Fabian Cieślik (Marpress publishing house).
Moderator: Grzegorz Majerowicz / vice-president of the Polish Chamber of Books
Everything you need to know about online business
Leading:
Marcin Pieleszek, “The Bible of e-business 3.0”
Library Eldorado – modern system solutions are the key to creating the perfect catalog of books
Panellists: dr Krzysztof Sopyła – CIO, Head of Research and Development at Literacka Technologie; Dominik Łuszczyński – Brand Manager at Literacka Technologie
How to measure to find out? On key statistics for the book market
Moderator: Janina Bąk – statistics expert, university teacher, blogger, author of books, better known as Janina Daily./janinadaily.com/, can talk about counting as passionately as no other
Presentation of the winners of the Master of Reading Promotion competition
Panelists: Dorota Drobnik-Stefańska – City Library in Inowrocław; Iwona Pietrzak-Płachta – Library of the School and Kindergarten Complex in Pliszczyna; Anna Gruszecka – the Raczyński Library in Poznań and Dr. Barbara Budyńska – acting President of the Association of Polish Librarians – the organizer of the competition.
Modern libraries in Norway – the specificity of working with digital content and events during a pandemic
Moderator: Espen Røsbak – program manager of the Library in Stavanger, Norway
100th anniversary of the Nasza Księgarnia publishing house
Panelists: Agnieszka Tokarczyk – President of the Management Board of Nasza Księgarnia Publishing House, Marek Dobrowolski – Sales Director and Jan Ławicki – Director of Promotion Department of Nasza Księgarnia Publishing House. Moderator: Izabela Sadowska / Dyrekka lubimyczyarcie.pl
Effective industry hashtags – how and why to choose?
Leading:
Anna Ledwoń-Blacha – Co-founder & Creative Director at More Bananas, organizer of CRASH Mondays. Author in magazines such as Event Management Polska, Social Media Manager, NowyMarketing, Marketer +, Nowa Sprzedaż or Social Press. Trainer – mainly in the field of social media and customer experience.
Bookstores instead of branches?
Panelists: Paweł Braun – City Library in Łódź; Anna Gruszecka – Raczyński Library in Poznań; Krzysztof Nowicki – Arfido.
Help your nose feel a good book, or how to shift some of the publisher’s work to the shoulders of modern technologies – the BookScout.ai industry webinar
Panelists: dr Elżbieta Sobczak – UKSW; Małgorzata Sieniewicz – Literacka Technologies.
Money is not everything, i.e. how to finance the library’s activity
Panelists: Halina Bernat – City Library in Łódź; Magdalena Konczarek – City and County Public Library in Kutno.
Moderator: Jakub Frołow / Legimi.
“The cult of reading” – naive dreams or a development strategy?
/ organizer: Book Institute /
Panelists: Agnieszka Borkiewicz – director of the Public Library of the City and Commune in Jarocin; Agnieszka Karp-Szymańska – President of the CzasDzieci.pl foundation; Marek Zając – Director of the Polsat Rodzina television station. Chairman of the Council of the Auschwitz-Birkenau Foundation; Dariusz Jaworski – Dd 2016 director of the Book Institute.
“On the web about books”. How do we read in times of a pandemic?
Panelists: Sonia Draga – president of the Polish Chamber of Books and Sonia Draga Publishing House; Izabela Sadowska – president of lubimyczyarcie.pl; dr Paweł Kuczyński – sociologist, lecturer at Collegium Civitas in Warsaw.
Law and surroundings – interactive Q&A session with Tomasz Palak
